EcoMedia is the newest addition to the CBS portfolio and provides CBS Corporation with a green point-of-difference for advertisers on our TV, radio, interactive, publishing and outdoor platforms. The groundbreaking leader in environmental media, EcoMedia created a way for corporate clients to make tangible improvements to the environment while more effectively connecting with their consumers and the communities they live in. EcoMedia’s unique business model gives advertisers a "sustainable media" ad buy that delivers an added value beyond traditional advertising. Each EcoMedia ad devotes a portion of the marketer’s buy to fund local environmental projects and technologies - like solar installations and energy efficiency retrofits - in communities all across the United States.
Intern will research and identify contact information for CBS affiliate markets on market target list. Make introductory emails and phone calls to appropriate prospects. Schedule calls and meetings, when necessary. Assist with additional municipal client care activities, including but not limited to hyperlinks to EcoMedia and/or possible local CBS stations where appropriate. Send content distribution for city/cable television and website applications. Research potential advertising/media budgets within current municipal partner budgets, including Tourism Bureaus. Develop contact sheet for CBS public affairs colleagues in local O&O, CW and affiliate markets. Assist in project database management. Update project information as needed. Convert project "leads" into "ready projects". Prepare final materials to present projects to clients. Coordinate projects within government contracts. Must be available 16-24 hours per week. Start date in January 2011. Intern should be self-starting and goal-oriented with a passion for the environment. Additional necessary skills and abilities: Microsoft Office (Excel, Power Point, Word), Online research, Detail obsessed, Interpersonal/team skills. Please send resume to jennifer.ford@cbs.com.
